Millennials appear to have developed a very different view of the automobile. Access and convenience are their top priorities.
— Study of licensed drivers finds that 45% of millennials had consciously made an effort to reduce how much they drive, and 64% would drive less if alternative options including public transportation, car sharing or convenient carpooling (ride sharing) were available in their area. Consequently, Ford and Zipcar launch a new partnership to bring car-sharing to the next generation of drivers at U.S. universities. (via curiositycounts)
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